{"id":28670,"date":"2021-09-20T10:05:16","date_gmt":"2021-09-20T08:05:16","guid":{"rendered":"https:\/\/www.wiseband.com\/blog\/?p=28670"},"modified":"2025-01-07T21:22:09","modified_gmt":"2025-01-07T20:22:09","slug":"youtube-shorts","status":"publish","type":"post","link":"https:\/\/www.wiseband.com\/blog\/youtube-shorts\/","title":{"rendered":"Youtube Shorts"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>What is Youtube Shorts?<\/strong><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p>Announced since September 2020 by Youtube, this new service lands in France and in many other countries (after tests in India, USA and South America).\u00a0<\/p>\n\n\n\n<p>It&#8217;s a product that has an objective, to compete with TikTok with the possibility of publishing very short videos.&nbsp;<\/p>\n\n\n\n<p>Thus, <a href=\"https:\/\/www.youtube.com\/@YouTube\/shorts\">Youtube Shorts<\/a> are videos of one minute (or 60 seconds) maximum.<\/p>\n\n\n\n<p>They offer the possibility to add text, sound (effects, excerpts &#8230;). From now on, it is even possible for creators to use sound clips directly from a Youtube video (this was not possible before).&nbsp;<\/p>\n\n\n\n<p>Also, a catalog of several million tracks is available for Youtube Shorts (among more than 250 labels). But the available excerpts are limited to 15 seconds due to copyright issues.&nbsp;<\/p>\n\n\n\n<p>As you know, Youtube is owned by Google and the company announced to offer 100 million dollars for the development in 2021\/2022.&nbsp;<\/p>\n\n\n\n<p>Actually, what we are interested in today is the potential of Shorts for artists and labels.<\/p>\n\n\n\n<p>Thus, we can essentially summarize their usefulness in 3 points:&nbsp;<\/p>\n\n\n\n<p><strong>Bringing music to users<\/strong>&nbsp;<br>Music is a very powerful tool coupled with short-form videos, allowing users to easily and quickly discover new artists.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Artists can connect with their fans<\/strong>&nbsp;<br>Artists can engage with their audience with Shorts by speaking directly to fans and future fans.<br><br><strong>Promote artists&#8217; music<\/strong>&nbsp;<br>You put a lot of effort and passion into your music, Shorts fits perfectly into your release strategy to keep your fans engaged and get them to visit your Youtube account.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>What if we discover how to create Shorts?&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It is possible to create a Short directly from the mobile application:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-unset-1\"><img decoding=\"async\" width=\"684\" height=\"338\" src=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image1.png\" alt=\"\" class=\"wp-image-28672\" srcset=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image1.png 684w, https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image1-480x237.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 684px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But also directly from your official clip:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-unset-2\"><img decoding=\"async\" width=\"541\" height=\"294\" src=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png\" alt=\"\" class=\"wp-image-28675\" srcset=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image4.png 541w, https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image4-480x261.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 541px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But where to find the Shorts through Youtube?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-unset-3\"><img decoding=\"async\" width=\"700\" height=\"319\" src=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image3.png\" alt=\"\" class=\"wp-image-28678\" srcset=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image3.png 700w, https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image3-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>How to make my video be considered as a Youtube Shorts?&nbsp;<\/p>\n\n\n\n<p>As said above, Youtube Shorts are videos of less than a minute, but is a video respecting this duration automatically considered as a Youtube Shorts?&nbsp;<\/p>\n\n\n\n<p>Not quite, the video has to be less than 1 minute long &amp; uploaded in 9:16 or 1:1.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How about statistics on Youtube Shorts?&nbsp;<\/strong><\/h2>\n\n\n\n<p>As you probably know, Youtube allows you to access many statistics on your videos, the same goes for your Youtube Shorts.&nbsp;<\/p>\n\n\n\n<p>Indeed, directly from your Shorts, you can click on the Analytics button to display the statistics related to the video.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-unset-4\"><img decoding=\"async\" width=\"427\" height=\"432\" src=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png\" alt=\"\" class=\"wp-image-28681\" srcset=\"https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png 427w, https:\/\/www.wiseband.com\/blog\/wp-content\/uploads\/2021\/09\/image2-297x300.png 297w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>By the way, if you want more information on how to manage your official channel do not hesitate to <a href=\"https:\/\/www.wiseband.com\/blog\/youtube-official-artist-channel\/\">read our article on the subject<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How about learning how to promote your music on Youtube Shorts?&nbsp;<\/strong><\/h2>\n\n\n\n<p>A tip to get started, test several types of Shorts content using music from your audio library. Dance, Lyp-Syncing or whatever you want.&nbsp;<\/p>\n\n\n\n<p>Also, don&#8217;t hesitate to stay close to your fans after a release by posting Shorts that encourage them to use your music. You can also set up challenges.&nbsp;<\/p>\n\n\n\n<p>And for me as an artist or label, how to access Shorts?<\/p>\n\n\n\n<p>For the moment Youtube is working on integrating more and more labels and tracks, so you have to be patient, because it may take a little time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Youtube Shorts? Announced since September 2020 by Youtube, this new service lands in France and in many other countries (after tests in India, USA and South America).\u00a0 It&#8217;s a product that has an objective, to compete with TikTok with the possibility of publishing very short videos.&nbsp; Thus, Youtube Shorts are videos of one [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-28670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Youtube Shorts - Wiseband<\/title>\n<meta name=\"description\" content=\"Discover YouTube Shorts: Compete with TikTok and promote your music with 60-second videos! 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