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Digital Marketing Assistant

8 Jan, 2024

Promote Music on TikTok : TikTok Music Tab

First, TikTok, the must-have platform for content creators, unveils an exciting new feature. TikTok has launched a new tab just for you! The social media platform preferred by content creators the world over is constantly innovating to offer its users an ever more captivating experience.

The latest step in this direction is the launch of the music tab, dedicated to artists! It’s a feature that promises to be a game-changer in the music industry, allowing emerging talent to get noticed and interact with their audience in a way never before possible.

But how does it work?

Firstly, as well as being super interesting for you, it’s also really simple to set up. It’s a similar process to claiming an artist page on Spotify For Artist.

Then go to this link via a smartphone, logged into your TikTok artist account (note that you need an artist account to make this claim). Then, simply upload screenshots of your Spotify For Artist, making sure that the artist name and tracks distributed are clearly visible. Once TikTok has analyzed your request, the Music tab will appear on your account within about 1 week. And that’s it!

What’s in it for me as an artist?

In terms of boosted visibility,

Firstly, the TikTok Music tab gives you an exclusive showcase to present your music to a worldwide audience. For example, you can pin one of your tracks to the top of the list, just like you can do via the “Artist Pick” feature on Spotify!

What’s more, users can now easily access a variety of tracks directly from this dedicated tab, offering an immersive music discovery experience. In other words, your music has a VIP stage all to itself! This means a unique opportunity for emerging talent to get noticed and make a direct connection with potential fans.

As for direct interaction with fans

One of the most exciting aspects of the Music tab is the opportunity to interact directly with your audience. Indeed, it’s sometimes frustrating to only be able to listen to your music, but now your fans have the option of liking, commenting and sharing your track directly.

This enables instant communication between you, the creators, and your fans. Fostering this sense of belonging is key!

On the subject of enhanced analytics

The Music tab isn’t just a broadcasting space, it also offers you in-depth analytics data. This valuable information includes the number of plays, comments, shares and other metrics essential to understanding your music’s impact on the TikTok community. This allows you to fine-tune your strategy and optimize your presence on the platform!

When it comes to creating new trends

Duets, challenges, trends… TikTok’s music tab is like a big party where everyone’s invited. As you know, “trends” have always been at the heart of the TikTok experience, and this new tab amplifies that dynamic.

You can create challenges around your tracks, encouraging users to participate by creating their own videos. This creates organic virality, propelling music to new levels of popularity! And if your music hasn’t been distributed yet, you can do it right here with Wiseband.

So, are you ready to launch your own trend?

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