Ludovic

Digital Marketing Assistant

29 Dec, 2022

Best practice Music Marketing and Music Promotion

First of all, to successfully promote your music, it is important to put in place an effective music marketing strategy. That is to say, a promotional plan around a release. 

Indeed, with the increased competition on streaming platforms and social networks, it is crucial to stand out and reach a wide audience to get your music heard. 

Fortunately, there are many music marketing strategies that can help you promote your music effectively. In this article, we will present you with the top ten music marketing strategies to promote your music

1 : Use music social networks

First, social networks are a great way to promote your music to your target audience. Make sure you create profiles on relevant social networks (such as Facebook, Instagram, Twitter, etc.), and post content regularly to engage your followers. 

In this second step, It will be very important to create your own image to stand out from other artists. If you are just starting out and want to know more about your image on social networks, you can follow this tutorial.

Besides that, don’t forget to include links to your website or to your favorite distribution platform. To succeed in your music marketing strategy on social networks, here are some other things to consider:

  • Use relevant hashtags so your content can be easily found by users searching for music in your genre.
  • Promote your concerts and new songs on social media so that your followers can be aware of your upcoming events and new releases.
  • Interact with your followers by responding to their comments and encouraging them to share your music with their friends and family.

2 : Promote your music on streaming platforms:

Now, music streaming platforms (such as Spotify, Apple Music, Deezer) are great ways to reach a wider audience.

So make sure your music is available on these platforms and that you use their promotional tools to showcase your music to their users. As a second step, you can also: 

  • Create a professional profile on each streaming platform and provide detailed information about your music and artistic background.
  • Use playlists to showcase your music to the platform’s users. You can also create your own playlists or try to be featured in popular playlists created by other users.
  • Use the promotional tools available on each platform (ads, special offers, etc.) to promote your music to users.

Wiseband allows you to access these services by distributing your music. More info here.

3 : Use public relations or media

Overall, public relations can be an effective way to promote your music to the media and the general public.  For example, you can use public relations services that specialize in music, or try to build relationships with journalists and bloggers who cover your genre of music.

Here are some things to consider for a successful music PR marketing strategy:

  • Prepare a professional press release or press kit to introduce your music and artistic journey to the media.
  • Organize launch events

4 : Promote your music in concert and live

Concerts and festivals are a great way to promote your music to a live audience. As a result, make sure you promote your events online and have an effective ticket sales strategy in place. Some additional tips: 

  • Invest in quality stage equipment (sound system, lighting, etc.) to provide a quality concert experience for your fans.
  • Offer concert tickets for sale online and use promotional tools to increase the visibility of your events (for example, using targeted ads on social networks).
  • Offer exclusive experiences to your fans (e.g., pre- or post-concert meet and greets) to entice them to buy tickets and come see you live.

5 : Use partnerships to promote your music 

Next, partnerships can be an effective way to promote your music to a wider audience. 

For example, you can partner with other artists or bands, or with brands that have a similar audience to yours. To take other examples, you can:

  • Find brands or companies that have a similar audience to yours and might be interested in a partnership.
  • Propose a partnership by sending a professional email presenting your music and your artistic background.
  • Negotiate the terms of the partnership and make sure that the interests of both parties are taken into account.
  • Promote partnerships on your social networks and streaming platforms for your fans to enjoy.

6 : Promote your music on blogs and podcasts

First, blogs and podcasts can be a great way to promote your music to a music-loving audience. 

Try to find blogs and podcasts that cover your genre of music and would be interested in your music. As a second step, you can:

  • Send targeted pitch emails to bloggers and podcast hosts introducing them to your music and asking if they’re interested in collaborating.
  • Offer exclusive content to blogs and podcasts that cover your music (e.g., exclusive interviews, preview tracks, etc.) to entice them to advertise to you.

7 : Use online advertising campaigns 

At first glance, online advertising campaigns can be a great way to promote your music to new audiences. You can use online advertising platforms like Google AdWords and Facebook Ads to get your music in front of people interested in your genre of music. 

Here are some other things to consider for a successful music marketing strategy through online advertising campaigns:

  • Define your target audience and target your ad campaigns accordingly (e.g., using targeting parameters by age, gender, location, etc.).
  • Use online advertising tools (such as Google AdWords or Facebook Ads) to create and deliver your ads.
  • Test different ads and formats to find what works best with your target audience.
  • Track the performance of your ad campaigns and adjust them accordingly to get the best possible return on investment.

However, if you don’t have the time to invest or no knowledge of the subject. Wiseband offers you its advertising campaign promotion services to promote your music. More information here.

8 : Collaboration with other artists or bands

Essentially, by collaborating with other artists or bands, you can not only create new and interesting songs, but also reach a wider audience through collaboration. 

That’s why this can be an effective marketing strategy, especially if you’re working with an artist or band that already has a solid audience. Bottom line:

  • Find artists or bands that have a similar audience to yours and might be interested in a collaboration.
  • Propose a collaboration by sending a professional email introducing your music and artistic background.
  • Promote the collaboration on your social networks and streaming platforms so your fans can discover the collaborative song.
  • Take advantage of the collaboration to reach a wider audience through the other artist or band’s audience.

9 : Promote your music through traditional media: 

Nevertheless, traditional media such as radio and television can be an effective way to promote your music to a wider audience. 

Try to build relationships with radio stations or television channels that are interested in your music and can give you exposure. To take other examples, you can:

  • Send a professional email introducing your music and artistic background to radio stations and TV stations that might be interested.
  • Offer an interview or live acoustic session to promote your music on radio or television.
  • Don’t forget to provide links to your website and to streaming platforms where your music can be heard.
  • Use the exposure offered by traditional media to reach a wider audience and introduce your music to new fans.

10 : Use word of mouth to promote your music

Consequently, word of mouth is an effective way to promote your music to your target audience.

You should encourage your fans to tell their friends and family about your music, and make your music easily accessible so that it can be shared easily. Other important points:

  • Make your music easily accessible and shareable (for example, by putting download or streaming links on your website or offering free versions of your music on streaming platforms).
  • Offer exclusive content to your fans to encourage them to share your music (for example, unreleased songs or exclusive videos).
  • Interact with your fans on social networks and respond to their comments to encourage them to talk about your music.

All in all, by following these tips, you should be able to promote your music effectively and reach a wider audience.

Don’t forget that music marketing is an ever-changing field, so make sure you stay up to date on trends and new strategies to promote your music effectively by following the latest news on our blog 🙂

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